Peet's Coffee Roasters

Role: Director // Editor

Peet's Coffee and Tea has been a Bay Area institution since the 1960's. In fact, they pioneered the small batch, hand roasting practice that is touted nowadays by the up and coming 3rd wave coffee kids. 

As Peet's prepared for a massive national rollout, they wanted a video that encapsulated their core brand identity. This video is an authentic expression of what they do everyday: hand roast every batch of exceptional coffee, the same way it's been for over forty years.